Business Plan Outline

Executive Summary

I. The Company
     A. Background
     B. Current Status
     C. Future Plans

II. The Industry
     A. Chief Characteristics    
     B. The Participants
     C. Trends

III. Product/Service
     A. Description of Product/Service
     B. Proprietary Features
     C. Future Development Plans
     D. Product Liabilities

IV. Technology: Research and Development
     A. Concept Development
     B. Research, Testing, and Evaluation
     C. Milestones
     D. Current Status

V. Market Analysis
     A. Target Market and Characteristics
     B. Current Market
     C. Market Trends, and Growth Potential

VI. Competitive Analysis
     A. Competitors Profile
     B. Product/Service Comparisons
     C. Market Niche and Share
     D. Comparison of Strengths and Weaknesses

VII. Marketing Strategy
     A. Market Penetration Goals
     B. Pricing and Packaging
     C. Sales and Distribution
     D. Service and Warranty Policies
     E. Advertising, Public Relations, and Promotions

VIII. Resources Required
     A. Operations
     B. Facilities and Equipment
     C. Organizational Plan
     D. Human Resources

IX. Management and Ownership
     A. Management
     B. Board of Directors
     C. Ownership
     D. Professional Support

X. Critical Risks and Problems

XI. Financial Data and Projections
     A. Funding Needs
     B. Terms of Investment
     C. Financial Projections
     D. Assumptions

XII. Supporting Documentation